Best bookmakers for football betting 2017

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Top Bookmakers

This is a quick summary of all the bookmakers and their offers for the coming season. I’ve reviewed them impartially and have used them all but this is just my opinion. In order to get the best odds and offers for your bets I would recommend opening an account with all of them, and using them when appropriate. I’ve only reviewed the main stream bookmakers as they generally offer the best offers and customer service, without risking your funds with some of the more unscrupulous providers. Hope you find the information useful and if you have any questions please contact me on Facebook, Twitter or via email.


Star Rating

Bet365 are one of the biggest bookmakers in the world. They offer a simple but high quality service, with good odds. The mobile applications match the theme and style of their main website which allows for good usability across the board. Unlike their competitors they do not change their sign up offer and it remains a £200 deposit bonus, the largest in the industry. The do not offer price boosts and rarely offer free bets so that is something to consider, however they do have a number of good offers which I’ve detailed below.


E/W first goalscorer –Have an Each-Way First Goalscorer bet on any match, and be safe in the knowledge that if your player scores at any time during the game we will pay you out! Each-Way bets are settled on all goalscorers at 1/3 odds for unlimited places in 90 minutes play.
Cash in your bet –Our fantastic Euro Soccer accumulator offer gives you the chance to earn a bonus of up to 100% on accumulators on the top domestic leagues in Europe along with the group and knockout stages of the Champions League.This offer applies to returns on pre-match accumulators of 3 or more selections on Full Time Result or Result/Both Teams To Score markets for the English Premier League, Italian Serie A, Spanish Primera Liga, German Bundesliga 1 or UEFA Champions League.The bonus will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, the bonus will be calculated based on the remaining active stake and the maximum bonus that you can receive is £100,000 or currency equivalent. Double Chance bets or combination bets with bonuses such as Lucky 15’s or Lucky 31’s do not apply for this offer.
 Bore Draw Money Back – Don’t let a blank score sheet bore you again with our fantastic Bore Draw Money Back offer. Place a pre-match bet on ANY of our Correct Score, Half-Time/Full-Time or Scorecast markets for ANY Soccer match, and if the game finishes 0-0, we will refund your stake if the bet loses. This offer will not apply where a stake has been fully Cashed Out. Where a stake has been partially Cashed Out, and the match finishes 0-0, only the remaining active stake will be refunded.
Cash Out – Use Cash Out on certain available markets to receive your winnings in play. Partial Cash Out is available on these bets. Not available on all markets.

Claim your
£200 deposit bonus

Go to bookie

Bet Victor

Star Rating

Bet Victor have come to the forefront of online sports betting in recent years. The website overhaul in the last 12 months has created a site that is great to use both on mobile and pc. They have also apps for both Apple and Android which are good to use. As a newish player to the online arena they are still trying to improve, but aren’t quite a household name yet. We’ve detailed the offers they provide which include acca insurance and guaranteed best odds on football accumulators.

Acca Insurance – Place a five-fold or upwards on any 90 Minute (Win/Draw/Win) or Both Teams To Score market and if only one leg lets you down we will refund your stake as a free bet up to £25!
Guaranteed Best Odds on Accumulators – The BetVictor Price Promise is a Best Price Guarantee on Football Accumulators
Cash Out – A sportsbook feature that allows you to take a profit or a loss on your bet before that bet has settled. Cash Out offers are made in real time and your Cash Out offer will reflect live market prices.

Claim your
£25 free bet

Go to bookie


Star Rating

Like many of the bookmakers Coral have been focusing more online as they move away from the high street. The site has improved and so have their mobile applications but there is still plenty of work to do. Unfortunately they seem to be focusing on new player acquisition, regularly changing the free bet offers rather than looking to improve current player experience. They have decent odds but not the best and their offers are some of the weakest in the market.

Cash Out A sportsbook feature that allows you to take a profit or a loss on your bet before that bet has settled. Cash Out offers are made in real time and your Cash Out offer will reflect live market prices, includes partial cash out

Claim your
£20 free bet

Go to bookie


Star Rating

Betfred captured the imagination a few years ago and burst onto the online and offline markets with the goals galore promotion. It was a great bet with great odds and opened the door to new creative coupons. Unfortunately they haven’t spent enough time developing their site and haven’t converted well from the high street bookmaker. They have one of the poorest web designs out their, which hinders usability and the offers aren’t great either. Occasionally they offer the best odds on our selections, so it’s worth having an account with them, but they aren’t my main bookmaker.

Cash Out A sportsbook feature that allows you to take a profit or a loss on your bet before that bet has settled. Cash Out offers are made in real time and your Cash Out offer will reflect live market prices, includes partial cash out
Double Delight – If your player scores the first goal of the match, then goes on to score another, we’ll DOUBLE your first goalscorer price!
Hat-trick Heaven – If your player scores the first goal of the match, then goes on to score a hat-trick within 90 minutes, we’ll TREBLE your first goalscorer price!

Claim your
£30 free bet

Go to bookie

How do you solve a problem like Wenger?

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How do you solve a problem like Wenger?

We fully expected West Brom to get something from the game against Arsenal but the manner of the victory highlighted the flaws present in this Arsenal side. The blame has to fall somewhere and Wenger is the easy target. He’s refused to adapt in his period as manager and the side hasn’t progressed since the Invincibles took the Championship in 2003/04.

Not only has the side failed to progress they’ve fallen from grace, especially so in recent years. The squad of today bears no resemblance to that squad, from the side that completely dominated the league for a season. They had a side that balance flair and resilience, a side that was built around winners.

Arsenal have lost that winning mentality, they’ve gone soft and the lack of results in the major competitions has seen them fall from genuine title contenders, to a side resting on it’s laurels, content with a Champions League place and a good run in the FA cup.

The winning mentality

This is something that cannot be taught on the training ground, it’s bred into the players by the managers and the performances they put in. Ferguson was a master at building a side with a winning mentality. Fergie time has become synonymous with late winning goals, his sides always played to the last minute, regardless of the odds of victory.

The victory over Man United in the Champions League final epitomised this mentality. Losing  1-0 against Bayern Munich with 90 minutes on the clock Sheringham equalised, they looked to have snatched extra time from the jaws of defeat. 2 minutes later, Solskjaer scored the winner. The side knew never to give in, and believed they could win it.

Arsenal don’t have this mentality, they can score late goals to win games, but they can’t do it on the big stage. The Giroud goal against Bournemouth was celebrated like a cup final win, but it was a draw at one of the sides fighting for relegation. It was a marvelous comeback, but you have to question why a side who is fighting for the title was 3-0.

Their record against the top 6 is poor, often freezing before the big games. Key players often disappear, Ozil becoming the invisible man. With just 1 win over the top 6 this season, they are bottom of the top 6 mini league, the victory over Chelsea transforming that side into the Champions elect.

The side is soft

The side is full of players with little bark and no bite. Walcott, Giroud, Ozil, Oxlade-Chamberlain all play the game like it’s a friendly. There is no ‘hard-man’ in the side. No-one to protect the creative players or impact on the opposition. Xhaka looks like he could fill the role, but he often get’s his challenges wrong, his disciplinary record already looks a concern early in his career.

When they face the more rugged sides such as Stoke, Burnley and West Brom they are unable to adapt their game. The opposition sit back and let Arsenal play in front of them. There is no play who is able to battle their way towards goal like YaYa has done in previous years for Man City.

Sanchez injuries back after carrying the side for another year

For all the praise Ozil gets it’s Sanchez who has carried the side so far this season. Ozil has registered just 4 Premier League assists, Sanchez has 8. He has 5 goals to Sanchez’s 18. The German playmaker has been outplayed by the Chilean Superstar so far this season and he looks a frustrated figure.

Looking around this side it’s clear to see that he is the most important player, and he’s out there on his own. The top sides in the division have great attacking partnerships, Costa and Hazard, Silva and Aguero, Sanchez and…. Giroud? Sanchez is leagues above the rest of the players in the side and it’s no surprise he’s looking to move on.

Lack of Quality

As mentioned in the previous section only Sanchez has world-class quality. There are players with talent, Bellerin for example, but the rest of the side is average. The money saved up by building the new stadium hasn’t helped the side, and they’ve been unable to buy the quality needed to compete at the top level.

The players have talent, but only Sanchez is likely to make the team of the season. They’ve failed to progress in the Champions League because of the difference in talent between this side and the top teams in Europe and with them slowly slipping down the league, they are running the risk of becoming a stepping stone for players as they look to play for Chelsea, Man City or possibly Spurs.

It’s all down to Wenger

Wenger has instilled an attitude of style over substance. He want’s his sides to play the beautiful game regardless of the outcome. The excuse that other sides have more resources won’t hold out for long and the side has become vastly under-invested.

He’s become so set in his ways that he’s unable to adapt. The mauling of Chelsea made Conte rethink his set up and he’s created the most formidable side in the division. Wenger continues to repeat his mistakes regardless of the mountain of evidence suggesting that it does not work.

For a manager who has given great service to a club, it’s hard to see him treated in such a manner, but the game has changed, and he’s unable to cope in this new, harsh environment. It’s a tough call but C’est la vie Arsene.

Coral Cheltenham 2017 free bet offers

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Coral Cheltenham Festival Offers

It’s almost here, Cheltenham Festival week… The four days a year when the bookmaking world goes in total and utter chaos and that means free bets galore!

The biggest event in the National Hunt racing calendar will attract plenty of interest from horse racing enthusiasts and newbies alike and as such, we thought we’d include free bets and offers for every level of punter.

Coral are offering a standout Bet and Get offer for all new customers at Coral, as well as the brilliant new Cheltenham Bet & Get Club running throughout Cheltenham week.

Interested? Read on to find out more about the Coral Free bet offers:

New Customer Offer
Bet £5 Get £20 in Free Bets
Bet £/€5+ on ANY sport
Get £20 in free bets to use on any sport
Promotion active throughout Cheltenham Festival

All Customer Offer


Cheltenham Festival 2017 – Bet & Get Club


Bet £/€25 on Cheltenham Races
Get £/€10 in FREE BETS for the next day


Start Date: Tuesday 14th March

End Date: Friday 17th March


Bet Victor Cheltenham offer – £2 free bet on every race!

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Bet Victor Cheltenham Festival Free Bet offer

We don’t normally publish free bet offers but the Bet Victor Cheltenham Festival Free Bet offer  is just too good to miss.

They are calling it the Jump Starter welcome offer and I’ve detailed the key terms and conditions below.

  1. Register a free account here (
  2. Opt in to the Cheltenham Promotion
  3. Place a bet of £10 or more on any sporting event
  4. Receive £14 in free bets for Day 1 of the Cheltenham Festival (14th March)
  5. Receive £14 a day at 20:00 (GMT) for the next days racing.

You get £2 a race free bet to place on any horse, and any winnings will be paid out in cash. The bonus fund stake will not be returned.


Price Boosts for Cheltenham Festival – Day 1

BALLYANDY TO WIN 1.30 CHELTENHAM @ 4/1 (£20MAX)  Will be pushed live at 12:30

YANWORTH TO WIN THE 3.30 CHELTENHAM @ 7/2 (£20MAX)  Will be pushed live at 2:20




What is Cheltenham Festival

Cheltenham Festival is a horse racing meeting in teh National Hunt Racing calendar. The main race is the Gold Cup and is the 2nd most prestigious race in the country, after the Grand National.

The Festival takes place in March every year at Cheltenham Race Course in Gloucestershire. It often covers Saint Patricks day, just as it does this year.

How many races a day are there?

There are 7 races each day, with the main even The Gold Cup, taking place on Friday. Bet Victor are offering a £2 free bet on every single race from just a single £10 stake. That’s £58 worth of free bets!

What is matched betting?

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You don’t have to be a gambler to participate in matched betting, in fact you don’t need any betting knowledge at all. Most people make over £900 in a month and this will explain exactly how to do it.

      What is Matched Betting?

Matched betting is a very simple concept when explained correct. You are backing both sides of a bet, with the stake on one side covered by a free bet. This guarantees you a profit so is considered risk free.


Manchester United to win – Backed with free bet
Manchester United to lose – Backed with cash

There are complicated mathematical calculations which forecast the guaranteed profit when using matched betting.


  • Backing – To place a bet on a selection to win. This is where you pick something you beleive will win. I will back England to beat San Marino with £10. This is the type of bets you will place will all bookmakers such as Stan James, Paddypower and Betway.
  • Lay – To place a bet on a selection to lose. This is the opposite side of any win bet. Imagine arguing about a friend about whether you could eat the a large burger or not. You would bet £10 you can, they would bet £10 you can’t. The ‘Can’t’ is betting the other person will lose and that is a lay bet. In order to lay a bet you must use a betting exchange. These allow you to ‘be the bookmaker’ and back the ‘can’t’ option.

     How does it work?

Bookmakers often incentivise new players to open accounts with free bets and deposit bonuses. These are usually matched bets where you place a bet, and receive a free bet of the same amount. Once you’ve placed these two bets, you lay any other outcomes so that no matter what happens, a profit is achieved.

Finding these bets and making the most out of them is not always easy. To do this you need to find the offers and perform the calculations. Many experienced users can do this, but it’s often time consuming and requires a high-level of betting knowledge and numerical skills. Mistakes can happen and that defeats the purpose of guaranteeed prodit.

Assisted services such as and are the best way to progress with matched betting. They provide comparison tables and auto-matches. These services give the users the exact information they need to place the bets accurately and quickly. They are a subscription service, but at £15 per month, the cost is minimal compared to the returns.

      Is it too good to be true?

No it’s not, in fact it has been proven to work on a number of occasions by high profile media.

Free bets mean you can clean up as bookies meet their match –

It works because bookmakers need these offers to bring in new players, they cannot remove the offers and they cannot stop people using them for matched betting. Many bookmakers have come to terms with this and have been moving away from large sign up bonuses, to bonuses for regular customers. However matched betting still works in 2017 and you can earn up to £1,500 per month tax free.

This is completely legal, and it’s a method that has been employed for over 10 years. It’s something the bookmakers are aware of, but something they’ve had to accept.

Matched betting is legal and the betting industry does not have a problem with this use of free bets – spokesperson for William Hill

Unfortunately we’ve used the majority of free bets  from our time, but my partner has been through and earned a small fortune. You can do it on your own, but for just £15 a month, it’s worth removing the risk, and it made her feel more comfortable. We’ve a blog post explaining exactly how long it took her to get started, with no betting knowledge at all, and how much money she made.

      How much can I make?

You can start with as little as £10 and work your way up, or start with £500 if you want to make quicker profits. You can make up to 95% of any free bet amount and with hundreds of bookmakers out there with £1000’s of free bets, you can a nice amount of regular, tax free money.

The signup bonuses are the quickest way to make money, but sites like oddsmonkey have a daily betting calendar which makes use of smaller, more frequent bonuses.

For people who have time on their hands, such as students, this is a great way to earn extra cash for a night out at no risk.

      I want in on this!

Great! Nothing is better than a free lunch and you will have plenty with matched betting. Sign up to Oddsmonkey now and enjoy a free trial!

Claim Free Trial

With the free trial you will follow the expert guides produced by oddsmonkey which will:

  1. Introduce you to matched betting
  2. Introduce you to the oddsmatcher software
  3. Help you register with the Betfair exchange
  4. Open an account with Coral and complete their sign up offer
  5. Open an account with Skybet and complete their sign up offer

By following these guides you will learn how to use the software and earn around £45 in profit in under an hour.

Those two sign up offers will pay for 3 months membership, or you can take your profit and run. With over 90 bookmakers available through oddsmonkey. I suggest you sign up ASAP.